Everton football club has announced they will operate a paid-for live stream of an upcoming home match to strengthen the club's relationship with the local community and homeless charity.
The campaign is being advertised as 'Home is Where the Heart is' and will broadcast the Under 23's fixture at home to Southampton which kicks off at 7pm on Monday 20th February.
The live stream is being offered through the club’s own TV platform EvertonTV and will cost £3.99. The stunt is part of a wider fundraising campaign to raise £230,000 to provide a supporting living initiative for young people between the ages of 16-23.
The campaign has been made possible with the donations of services from existing club partners, including Stream AMG and ADI.
Stream AMG, in particular, has been the club's live streaming provider for a number of years and have offered to provide the feed free of charge for this game. ADI is based in nearby Preston and has been Everton's production partner for over a decade - they have donated the use of the Fan Zone screen and matchday production for the match.
Everton’s head of engagement, Scott McLeod, said the campaign was an example of “the club, the charity, the players and the fans coming together to make a real tangible difference within the local community”.
He added: “The support of our official partners to help facilitate the live stream should not be underestimated – it means as much money as possible is going to go to the campaign. That is something I know David and the players are delighted about.”
Live streams have grown massively in popularity over the last few years, appearing with increasing frequency across a variety of platforms. Facebook recently signed a deal with broadcaster Univison to live stream football matches from Mexico's top football division, the Liga MX.